I didn't plan a multidisciplinary career.
I just kept following the problems.
I graduated as a graphic designer in 2008, but once I started working, I quickly realised that nothing exists on its own. Everything is part of something bigger, so I got curious about it. How everything worked, why it worked that way, and what I needed to understand to make my part fit better.
That curiosity took me from graphic design to self-taught structural design, web development, UX/UI, automation and eventually AI-powered product development.
I started by learning how to communicate ideas. Now I want to make them work.
I graduated as a graphic designer in Argentina, but curiosity kept moving me forward, both professionally and geographically. From Italy to international clients, software development and eventually New Zealand, every move exposed me to a new part of the process. Design led me to code, physical products to users, digital to marketing, and repetitive workflows to automation and AI. I started by learning how to communicate ideas. Over time, I became more interested in understanding everything around them and making the whole system work.
Graphic Design Graduate
Graduated in Graphic Design and built the foundations of my career.
Adaptability + perspective
Mario Olla Scholarship and my first professional experience abroad.
Design + code
Combined software development with graphic work for clients in Miami and Europe.
Users + digital systems
Expanded into structural design, web, UX/UI and digital leadership.
Marketing + product thinking
Learned how design, users, technology and business work together.
Automation + AI systems
Building connected products and workflows that do more of the work.
I can go deep. But I know when to zoom out.
Specialisation is valuable. But complex problems rarely stay inside one discipline. A product decision can affect the interface, the technology, the workflow, the business and the people responsible for making it all work.
My range allows me to move between those layers without losing the bigger picture. I can go deep enough to understand the work, recognise dependencies earlier, communicate across disciplines and know when a problem needs a specialist rather than pretending I should solve everything myself.
The value isn't that I can do everything. It's that I can help the right problems get solved, by the right people, in the right context.
I still make things just because I want to see if I can.
I'm curious outside work too. I read, make digital art, draw and enjoy learning things that have nothing to do with a screen.
Before graphic design, I studied fashion design, and I still enjoy making clothes and working with my hands. I like starting with something I don't fully know how to do, figuring it out as I go and eventually making something real.
Interested in
working together?
Whether it’s a new product, a website, a brand or a complex business challenge, I’d love to hear about it.